Unmasking the Face of Beauty

The American Academy of Facial Plastic and Reconstructive Surgery Reveals the Facial Trends of the New Millennium

New York, NY, February 15, 2000 – What do Elizabeth Hurley , George Clooney and Pierce Brosnan have in common? They each have been named as the “ideal face of beauty” for the new millennium, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS).

In an effort to uncover the facial trends of the future, the AAFPRS surveyed its members – facial plastic surgeons – to provide their patients’ views and their own views on “beauty.” While 50 percent of surgeons surveyed selected Clooney and Brosnan as having “the ideal face of beauty” for men, following close behind were top-rated hunks Brad Pitt (37 percent), Ricky Martin (30 percent) and Denzel Washington (29 percent). Although Hurley captured 41 percent of the surgeon’s votes as the “female face of beauty,” Halle Berry (36 percent), Gwyneth Paltrow (33 percent) and Sharon Stone (32 percent) defined the true meaning for others.

When asked what their patients say, AAFPRS surgeons report Julia Roberts and Cindy Crawford as the celebrities their patients most frequently want to look like, and the number one facial feature that patients most often want to mimic is a celebrity’s cheekbones. Interestingly, 13 percent of AAFPRS surgeons say that their patients do not request any celebrity in particular whom they most want to look like.

Despite popular belief, facial trends, as depicted by celebrities and models in magazines, television and film do not greatly affect the decision of a patient to undergo facial plastic surgery. Surprisingly, 89 percent of AAFPRS surgeons believe that the perceived image of how a patient looked when he/she was younger and the desire to look young again has the greatest impact on a patient’s decision for facial plastic surgery. In fact, according to another recent survey conducted by the AAFPRS*, looking younger and self-improvement are the most frequently cited reasons for requesting facial plastic surgery – for both men and women. AAFPRS surgeons also state that 43 percent of men specified that they are seeking facial plastic surgery to look younger for their job, whereas 59 percent of women cited facial plastic surgery as a means to improve their self-esteem.

While facelift procedures were the rising trend in facial plastic surgery for 1998, 53 percent of AAFPRS surgeons believe that having smooth skin will become increasingly popular and will be the patient focus of the future. Surgeons also noted that tanned skin is “out” and pale skin reins in the third millennium. And looking ahead, as the popularity of facial plastic surgery continues to grow, most AAFPRS surgeons believe that the importance of fashion trends will remain the same when it comes to molding people’s choices when choosing facial plastic surgery.

As aging has begun to leave its mark on the baby boomer generation, there has been a significant increase in the number of facial plastic surgery procedures. The AAFPRS survey reports that the number of facial plastic surgery procedures performed by AAFPRS surgeons has risen by more than 10 percent from 1996 – 1998. And for many, enhancing Mother Nature and giving her a boost is the best way to feel beautiful both inside and out.