What a Man Wants!

The American Academy of Facial Plastic and Reconstructive Surgery Gets the Skinny on Men’s Grooming Habits.
New York, NY, April 24, 2001 – Are men, as we know them, trading in Monday Night Football for a few hours of primping and pampering? While it may not have gone that far yet, men are becoming more comfortable with admitting that they are taking necessary steps to refining their looks.

In a survey conducted by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), 83 percent of men interviewed are actively engaged in some type of “beauty”regime to maintain their appearance , such as moisturizing, dyeing their hair and using sunscreen*. Other recent research indicates that an increased number of men are undergoing or at least considering facial plastic surgery.

“There’s nothing wrong with men wanting to look younger and fitter, “says AAFPRS President Dr. Russell Kridel. “It was once taboo for men to admit to having a little work done – but times have changed. It’s not really a question of vanity; it’s more about men maintaining a positive self-image. Fortunately, there are a plethora of skincare products on the market and various facial plastic surgery procedures – ranging from simple, non-surgical treatments such as chemical peels and Botox to surgical procedures such as rhinoplasty and facelifts – that can help reduce the signs of aging and improve a man’s appearance,.”

While not all men are gazing longingly into the mirror wondering what a few nips and tucks can do for their image, the AAFPRS says that many men are making conscious decisions and are actively working to improve or maintain their appearance through a variety of means. When it comes to soft, healthy skin, one in five men are taking advantage of the benefits of moisturizing – with 36 percent of men ages 18 – 34 as the largest group practicing this grooming habit. (Only 12 percent of men ages 45-54 admit that they too routinely moisturize.) On the other hand, when it comes to understanding the benefits of sun protection, two out of five men are heeding the warnings and protecting their skin from the risks of skin cancer and advanced photoaging by using sunscreen. Interestingly, 49 percent of men ages 35-44 admit to applying a sunscreen when going outdoors.

Spa industry statistics indicate that men, representing about 25 percent of clientele, are visiting day spas and hotel/resort spas for manicures, pedicures, massages and facials**. However, in the AAFPRS survey, there were only four percent of men who confessed to going for a facial or giving themselves one.

Hair dyeing knows no age restrictions as men both young and old are coloring their hair. Additionally, the survey reports that exercise and dieting play an important role for men when it comes to enhancing their appearance. About two in three males make a habit of routine exercise, and just as many younger men (72 percent of men aged 18-34) as older men (67 percent of men over 65 years old) are working out.

While some men are taking small steps to maintaining a youthful, radiant glow, a growing number of men are opting for cosmetic surgery to tailor their look for a workplace where appearances do count.

Last year, the AAFPRS reported performing 21 percent of all facial cosmetic procedures on men. Although, both men and women choose facial plastic surgery to look younger and feel better about themselves, more than one-third (36 percent) of men cited career concerns as a motivating factor. In fact, the AAFPRS states that 78 percent of working men believe that personal appearance does influence whether someone is promoted or succeeds professionally. Many men are discovering that facial plastic surgery can help them look as good as they feel – and perhaps give them a competitive edge in the job market. Among men, the top procedures are rhinoplasty (nose surgery), which has more than doubled since 1997 (up from 17 per surgeon in 1997 to 41 per surgeon in 1999), blepharoplasty (eyelid surgery), hair transplants, facelifts and laser resurfacing.

About the AAFPRS:
The AAFPRS is the world’s largest association of facial plastic and reconstructive surgeons – with more than 2,600 members – whose cosmetic and reconstructive surgery focuses on the face, head and neck. Academy fellows are board-certified and subscribe to a code of ethics. In addition, the AAFPRS provides consumers with free information and brochures and a list of qualified facial plastic surgeons in their area by calling 1-800-332-FACE or by visiting the AAFPRS Web site, www.FACEMD.org.