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New 2015 Stats: Face of Plastic Surgery Goes Younger Due to Growing Social Media and Reality TV Influence on Millennials

Face of Plastic Surgery Goes Younger Due to Growing Social Media and Reality TV Influence on Millennials

WASHINGTON, DC, – January 14, 2016 – The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) is pleased to announce the outcomes of its annual survey, which explores the top trends in facial plastic surgery over the past year and predictions for where the field is headed.

This year’s member survey reveals a new trend that points to more and more young adults and teens opting for aesthetic procedures. In 2015, a whopping 64 percent of member facial plastic surgeons saw an increase in cosmetic surgery or injectable treatments in patients under age 30.

Whether you call it the “Kardashian Effect” or “Selfie Mania,” the influence of celebrities and social media on Millennials’ decisions to have facial cosmetic procedures is real and powerful. The year 2015 saw the phenomenon reaching beyond Kim-inspired butt injections with Kylie and Kendall eclipsing their older siblings in the spotlight. Between their staggering Instagram following, high profile friends and endless stream of up-close-and-personal selfies, the next generation of the Kardashian clan spurred a flurry of interest in facial feature enhancements from their peers.

“The teen and young adult years are a highly impressionable time and the more consumers are inundated with celebrity images via social media, the more they want to replicate the enhanced, re-touched images that are passed off as reality,” says Edwin Williams III, President of the AAFPRS. “We are seeing a younger demographic than ever before seeking consultations and treatments with facial plastic surgeons all over the country.”

He continues, “The prevalence of non-invasive procedures like lasers, peels and injections are making it even more appealing for young people to dip their toe into aesthetic enhancements before aging is even a concern. However, younger patients should be advised to be careful not to go overboard too soon with injections. In fact, some procedures like overly plumped lips and a frozen forehead can actually age you beyond your years.”

CELEBRITY & SOCIAL MEDIA

The influence of celebrities and selfies on plastic surgery is not just a Gen X movement. Patients of all ages are becoming desensitized to plastic surgery as more celebrities come clean about their cosmetic tweaks. Having a little “work done” has become less taboo. In fact, 82 percent of surveyed surgeons reported that celebrities where a major influence in their patients’ decision to have plastic surgery last year.

“The commoditization of cosmetic procedures, both surgical and especially non-invasive, is increasing due to Groupon® and other daily deal aggregators as well as the prevalence of plastic surgery on TV,” says Dr. Williams. “When we see things like BOTOX® offered in gyms and salons, or on-demand injectables through new apps, this runs the risk of demedicalizing what truly are medical procedures that should be administered in a controlled environment by a highly trained healthcare professional.”

RESULTS TRUMP COST

“We are very happy to report that each year we see a more highly educated consumer,” says Dr. Williams. “Thanks to the wealth of information available to patients on the Internet from validated sources and knowledgeable media, consumers are now far more savvy about choosing a qualified surgeon.”

Not surprisingly, the survey found that the top concern of patients is finding the right practitioner whom they can trust, followed at quite a distance by concerns for the costs and visible results. Pain and discomfort was of the least concern, perhaps due to improved methods of topical anesthesia and more less painful treatment options.

According to the survey, the top three trends in 2015 were people requesting natural-looking rhinoplasty results (74 percent), combined surgical and non-surgical procedures (72 percent), and eyelid procedures to look less tired (71 percent). More than half of surgeons also saw a rise in patients asking to get their cheekbones back (56 percent) and people turning to cosmetic procedures to remain competitive in the workforce (51 percent).

BOTOX® (Allergan), along with Dysport® (Galderma) and Xeomin® (Merz), remains the most popular minimally invasive procedure for both women and men, followed by hyaluronic acid fillers. As for surgical trends, rhinoplasty (nose surgery) leads the way again, followed by blepharoplasty (eyelid surgery) and facelifts.

“Due to the improving economy and increased consumer awareness, coupled with a growing comfort level with the safety and predictability of cosmetic treatments, we expect the demand for facial cosmetic procedures to continue to expand,” says Dr. Williams.

THE NEXT BIG THING

AAFPRS members agree that the biggest trend for the future of facial plastic surgery is more emphasis on early maintenance starting in the twenties and thirties to avoid larger procedures and delay the need for cosmetic surgery down the road.

“With rapid advancements in non-surgical and minimally-invasive procedures, the face of aging as we know it is changing, says Dr. Williams. “Our patients understand that prevention is key to preserving a youthful look as they age. New developments like Kybella™(Allergan), CoolSculpting® Mini (Zeltiq) and faster lasers that have significantly less downtime will make aesthetic procedures increasingly accessible for consumers.”

TRUST YOUR FACE TO A FACIAL PLASTIC SURGEON

The AAFPRS urges consumers to select a board-certified surgeon that specializes in plastic surgery of the face, head and neck. Choosing a surgeon based on price rather than qualifications can have catastrophic results. Research surgeons and procedural information via trusted online sources (www.aafprs.org). Review before/after options and don’t be afraid to ask tough questions.

Connect with us:

Facebook: www.facebook.com/AAFPRS
Twitter: @AAFPRS

ABOUT THE AAFPRS:

The American Academy of Facial Plastic and Reconstructive Surgery is the world’s largest specialty association for facial plastic surgery.  It represents more than 2,500 facial plastic and reconstructive surgeons throughout the world. The AAFPRS is a National Medical Specialty Society of the American Medical Association (AMA), and holds an official seat in both the AMA House of Delegates and the American College of Surgeons board of governors. AAFPRS members are board certified surgeons whose focus is surgery of the face, head, and neck.  www.aafprs.org

For more information, or to schedule an interview with an AAFPRS spokesperson, please contact KELZ PR at 646-450-5359 // Patty – pattymathews@kelzpr.com or Melissa – melissa@kelzpr.com

BOTOX® Cosmetic is a registered trademark owned by Allergan, Inc.

Coolsculpting® Mini is a registered trademark owned by Zeltiq, Inc., Dysport, Xeomin, Kybella

 


 

AAFPRS 2014 Statistics on Trends in Facial Plastic Surgery

Please contact Kelz PR to secure a copy of the 2014 AAFPRS Statistics on Trends in Facial Plastic Surgery Report: Info@kelzpr.com

 

Patty Mathews
Melissa Kelz Communications
Pattymathews@kelzpr.com
(646) 450 5359

ANNUAL AAFPRS SURVEY REVEALS CELEBRITY LOOK-ALIKE SURGERY ON THE RISE
                 Celebrity Star Power Shows Influence on Patient Requests

WASHINGTON, DC, – January 22, 2015 – Blame it on the Internet, tabloids or TV – consumers are more obsessed than ever with celebrities. We are constantly bombarded with celebrity images that have been photoshopped to perfection, and as a result, more consumers want to look like their celebrity crushes. The annual survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) shows that 13 percent of facial plastic surgeons surveyed saw an increase in requests for celebrity procedures in 2014, up from 3 percent in 2013 and 7 percent in 2012.

The annual survey goes out to a select group of the organization’s 2,500 members to uncover the latest trends in facial plastic surgery. So who was most wanted in 2014? Angelina Jolie’s lips and cheekbones came in first, Beyoncé’s facial structure, Kim Kardashian’s eyes and jawline, Brad Pitt’s nose and Natalie Portman’s nose topped the list of coveted celebrity features.

“Some people are attracted to the power, fame and attention that being a celebrity brings,” says Stephen S. Park, MD, FACS, president of the AAFPRS. “It’s important to remember that simply changing your appearance will not give you the same level of recognition. Celebrity photos are so often re-touched that their images are distorted which can result in unrealistic expectations that propel consumers to seek excessive or extreme surgeries.”

SOCIAL MEDIA INFLUENCE IS HERE TO STAY

Last year there was a surge in self-awareness and an increase in requests for aesthetic procedures (especially in the under 30 set) sired by “selfies.” And this shows no sign of declining. In fact, the selfie stick – an extendable metal rod that attaches to a smartphone and allows for a wider shots and higher angles, was among the must-have gifts of this past holiday season.

What’s more, the trend of using video clips instead of still images on social media is fueling more wrinkle-conscious consumers.  Dynamic wrinkles that occur only when we are talking, smiling or laughing will be more visible to friends and fans. According to Cisco, 80 percent of all consumer Internet traffic will be video by 2018. Dr. Park states, “Unlike still photography, video cannot be photoshopped to reduce a double chin or edit out a bump on a nose. One of the best methods to soften dynamic wrinkles is by having neuromodulator injections, as in BOTOX® or Dysport or Xeomin. The 2014 statistics showed that the desire for these treatments is stronger than ever and growing every year.”

SKIN CANCER AND RECONSTRUCTIVE SURGERY

The incidence of skin cancer continues to grow, especially in younger people. In fact, one in five Americans will develop skin cancer in their lifetime, making reconstructive procedures, such as skin grafts and flaps, increasingly common in this rapidly growing segment of the industry.

A staggering 87 percent of facial plastic surgeons surveyed see patients for reconstructive work related to skin cancer. In 2014, the nose (68 percent) was the most common site on the face for skin cancer facial reconstruction followed by cheeks (16), ears (6) and forehead (4). Overall the top reconstructive surgeries performed were nasal reconstruction (48 percent), skin cancer and Mohs surgery (33), scar revision (10), and facial trauma surgery (2).

“Cosmetic and reconstructive surgery are beginning to merge,” says Dr. Park. “Patients desire a beautiful, natural-looking result, but there is also a functional component to a lot of what we do. Nearly half of our members saw an increase in patients seeking reconstructive nasal surgery to correct a problem that arose from a prior cosmetic rhinoplasty. Expectations are high to combine form and function.”

Corrective facelifts, eyelids and brow lifts were also popular reconstructive procedures last year.

WHO’S GETTING WHAT

Women continue to be the driving force for facial plastic surgery and make up 82 percent of all surgical and non-surgical procedures performed in 2014. Wanting to maintain a youthful, vibrant appearance, the most common cosmetic surgical procedures undergone by women are rhinoplasties, followed by facelifts, blepharoplasties and laser skin resurfacing.

Not surprising, the most common non-surgical cosmetic procedures among women are BOTOX® (Dysport and Xeomin) injections, hyaluronic acid fillers, non-ablative skin resurfacing and peels or microdermabrasion treatments.

Whether it’s to remain relevant in the work force or look as good as they feel, more men are embracing non-surgical treatments. Among male patients, the most common procedures are BOTOX®, hyaluronic acid and rhinoplasty.

Rhinoplasty remains the most requested surgical procedure for both sexes for the fifth consecutive year.

In 2014, facelifts, browlifts, and blepharoplasty were most performed on adults over the age of 55. Rhinoplasty was most performed on those between the ages of 22 and 34 while BOTOX® was most performed on adults age 35 and 55.  Filler or fat injections, peels and lasers were most likely performed on those age 35 and older.

Trust Your Face to a Facial Plastic Surgeon
The AAFPRS urges consumers to select a board-certified surgeon that specializes in plastic surgery of the face, head and neck. Choosing a surgeon based on price rather than qualifications can have catastrophic results. Research surgeons and procedural information via trusted online sources (www.aafprs.org). Review before/after options and don’t be afraid to ask tough questions.
For more statistics on rising trends in facial plastic surgery, please click here.

ABOUT THE AAFPRS:
The American Academy of Facial Plastic and Reconstructive Surgery is the world’s largest specialty association for facial plastic surgery.  It represents more than 2,500 facial plastic and reconstructive surgeons throughout the world. The AAFPRS is a National Medical Specialty Society of the American Medical Association (AMA), and holds an official seat in both the AMA House of Delegates and the American College of Surgeons board of governors. AAFPRS members are board certified surgeons whose focus is surgery of the face, head, and neck.  www.aafprs.org

For more information, or to schedule an interview with an AAFPRS spokesperson, please contact KELZ PR at 646-450-5359 // Patty – pattymathews@kelzpr.com or Melissa – melissa@kelzpr.com

BOTOX® Cosmetic is a registered trademark owned by Allergan, Inc. 0

Last year’s statistics showed a trend in “selfies”. To see last year’s trends, click here.