Fourth Quarter 2008, Volume 22, Number 1

The increase in popularity of cosmetic surgery over the last decade

IN THIS ISSUE

The increase in popularity of cosmetic surgery over the last decade

Laser surgery, treatment and options

Ask the Surgeon / Health Tip / What’s New

Hospital, surgical center, office, does it matter?

Cosmetic surgery and treatments have become more accessible to a broader segment of the population. New, less invasive techniques offer less expensive alternatives. The widespread evidence of celebrities having procedures has also made facial plastic surgery more in demand and more acceptable. Considering the hard economic times, why are people still having cosmetic procedures?

Access
Today, you have access to information about various procedures that may interest you. If you are unhappy with a facial feature, you can research ways to improve it. Your facial plastic surgeon is available to answer any questions you may have; make an appointment for a comprehensive consultation that will result in an optimal plan designed just for you. The ability to find authoritative information and expert advice is more available than it was in the past.

Patients that take the time to educate themselves about treatments and procedures are more likely to have realistic expectations about the results and more likely to be satisfied with the outcome. This increased patient satisfaction has contributed to the popularity of cosmetic procedures; word-of-mouth advertising brings in friends and family members to have surgery.

Attitude
Many people are driven to improve themselves. When they are confident and happy with how they look, this positively affects every area of their life. According to a survey from the American Academy of Facial Plastic and Reconstructive Surgery, men are increasingly having cosmetic surgery to remain competitive in the marketplace. Women openly declare and pursue an appearance that looks as young as they feel. The attitude these days is that if you can change something about your appearance that you do not like and it is safe and achievable, why shouldn’t you.

Advancements
Improved technology and surgical techniques have made a difference in the procedures available. New tools and products are entering the market offering improved results. These advancements increase the attractiveness of having a procedure.


According to the American Academy of Facial Plastic and Reconstructive Surgery, cosmetic numbers have gone up, mainly attributed to the popularity of minimal invasive techniques.

Acceptance
The media has played a major role in the prominence of cosmetic surgery. Stories of celebrities having treatments and the multitude of advertisements have made the idea of having a cosmetic procedure more commonplace. It makes us feel better knowing that that close-to-perfection image on the television did not come naturally; and perhaps, we too can benefit from cosmetic surgery. As long as people have access to information, seek self-improvement, benefit from advancements, and feel it is acceptable, cosmetic proce-dures will remain popular. !