OBJECTIVES, INNOVATIONS, AND STANDARDS TO CONSIDER
THE PSYCHOLOGY OF APPEARANCE
NOT FOR EVERYONE
The specialty of facial plastic surgery includes surgical and non-surgical solutions for improving the appearance of your face. Aesthetic (also called cosmetic) facial plastic surgery includes procedures and treatments to counter the effects of aging or just to change something that you do not like about your face. Reconstructive facial plastic surgery includes procedures to improve nasal breathing, to change or remove birth defects, and to fix defects caused by trauma, skin cancer, or more serious conditions.
The practice of contemporary facial plastic surgery has changed dramatically since the last edition of The Face Book in 1998. For example, while there is still appropriate importance placed on surgical procedures that have stood the test of time because of their effectiveness and consistent results, today there is also an ever growing interest in less invasive procedures and treatments with less down time. Rapidly changing technology has transformed the specialty of facial plastic surgery dramatically. Few areas
of medicine have seen so much change in so short a period of time, and the pace continues. Today, facial plastic surgeons, board-certified surgeons trained specifically in the treatment of facial aesthetic and reconstructive issues, can treat a wider variety of problems than ever before. The treatments are often more effective than even just five years ago, with more natural looking results. Some treatments are also less expensive. However, you should always keep in mind that just because something is new and
exciting, it is not always better. A healthy skepticism has always been an important part of medicine. If something sounds too good to be true – a quick, easy fix with one simple treatment or lotion – it often is too good to be true.
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