The Kardashian Effect Drives Millennial Plastic Surgery
Thanks Kylie (and Kim, Kourtney, Kendall and Khloe too, while we are at it)
It seems that ‘Keeping up with the Kardashians’ has become something of a national pastime and accounts for an uptick in cosmetic surgery among Millennials. In a recent presentation at the 2016 Vegas Cosmetic Surgery meeting, all trending procedures directly linked back to the Kardashian krew including lip enhancement and “vampire” facelifts.
Fully 64 percent of American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) members report an increase in cosmetic surgery or injectable treatments in patients younger than 30, further suggesting that the Kardashian influence can’t be discounted.
“The most popular procedures among this age group are BotoxÒ, hyaluronic acid fillers for lip augmentation and rhinoplasty,” says AAFPRS President Dr. Edwin Williams, a facial plastic surgeon in Latham and New York City, NY. “I find that social media has created a much greater sense of self awareness. Celebrities put everything out there regarding the work they’ve had done, helping make procedures much more mainstream. This doesn’t necessarily mean that my patients want to look like celebrities, it just means that it’s helped make them aware of what options are out there.”
Thanks to these cultural shifts and advances in minimally invasive technologies, the demand for non-surgical treatments is continuing to grow at a faster rate than that of surgery in this country, with many Millennials adopting Botox as routine wrinkle prevention and lasers and chemical peels as standard practice for turning back the clock on sun damage.
The advent of cosmetic surgery and beauty apps that allow millennials to try before they buy are also playing a role in the acceptance and desire for nips and tucks. A new national survey conducted by beauty app developer
Meitu found that 33 percent of women and 20 percent of men admit to editing their dating profile photos. As of today, the app store has 535 photo-editing apps to choose from.
“Some of these apps encourage users to try on a new nose and others allow for smoother skin, fewer wrinkles and whiter teeth,” Williams says. “They can serve as encouragement to see a facial plastic surgery, but these are just apps and the results you see on your smart phone are no guarantee so they can set the stage for unrealistic expectations and disappointment.”
Showing your surgeon how you look on these apps can be a great conversation starter, he says. “Choosing a board-certified surgeon that specializes in plastic surgery of the face, head and neck and listening to his or her advice is the best way to minimize risks and maximize your satisfaction with the results.”
For more information or to schedule an interview with an AAFPRS member, contact KELZ PR: Patty Mathews.