The Newest Buzzword in Beauty: PREJUVENATION

What if you could have stopped that forehead wrinkle before it became a wrinkle? Or avoided those crow’s feet in the first place instead of cursing your love for the sun later?

The latest way millennial women are preserving their youth is via “prejuvenation,” or a hot new term that refers to when smart young women start non-invasive beauty treatments like Botox and chemical peels earlier in order to prevent aging—rather than correct it, reports the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS).

According to an AAFPRS survey, 64 percent of member facial plastic surgeons   report an increase in cosmetic surgery or injectable treatments in the under 30 crowd. And that can be a good thing. When done early as a preventative measure, facial muscles that cause wrinkles can be trained to move less, thus stopping wrinkles before they start.

“We’re seeing an uptick in the popularity of injections like Botox, Xeomin and Dysport in millennials. Social media makes young patients increasingly aware of their lines and wrinkles, and thanks to celebrities and the internet, they know that there are ways to correct it and maintain their youthful skin,” says Dr. Edwin Williams, AAFPRS President and facial plastic surgeon.

However, with daily deal sites, salons, and home parties offering discount injectables, patients have to be very careful when it comes to deciding who will do these procedures. Always go for a board-certified facial plastic surgeon that specializes in surgery of the face, head and neck. Choose based on qualifications, not price to stay safe and get the results you’re looking for.

For more information visit www.aafprs.org. To arrange an interview with an AAFPRS spokesperson on trends in plastic surgery, contact KELZ PR: Patty Mathews, pattymathews@kelzpr.com