Don’t be surprised if you run into more than just a few men in the waiting room of your facial plastic surgeon’s office. In the last few years, there has been a surge of men seeking facial cosmetic procedures. As more men come to recognize the power behind a little TLC (plus a little nip/tuck, with the added bonus of minimal down time) more men than ever are partaking in these options – and male-focused aesthetic centers are popping up around the country.
A recent survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) found that 57% of facial plastic surgeons reported their patients’ desire to stay relevant and competitive at work as a major driver in the decision to have a cosmetic treatment. Advancements in non-invasive and combination technologies are allowing men to refresh their appearance with little to no downtime away from the office, the gym or family obligations.
Some of the most requested male procedures were tailored to these specific lifestyle concerns:
- Eyelid procedures to look less tired were reported as a rising trend by 73% of AAFPRS members
- Combined non-surgical procedures were reported as a rising trend by 72% of members
- The most common non-surgical procedures for men were Botox and fillers
- The most frequent surgical procedures performed on men were rhinoplasty, blepharoplasty and hair transplantation
- The face of plastic surgery is getting younger: 56% of member surgeons have seen an increase in cosmetic surgery or injectables in patients under age 30
“Modern men are not trying to look like their high school yearbook photos or anything quite so drastic, but today’s male facial plastic surgery patient craves changes that allows him to look more refreshed and in the game,” says AAFPRS President William H. Truswell, MD.
The main goal of these procedures is typically not to drastically change the face, but rather correct and/or enhance what already exists, and for men who are looking to keep their ‘tune-ups’ under wraps, these procedures are ideal.
Whether opting for surgical or non-surgical procedures, the AAFPRS reminds consumers to select a board-certified surgeon who specializes in plastic surgery of the face, head and neck. Research providers and treatment information via trusted online sources (www.aafprs.org), review before/after images and don’t be afraid to ask tough questions about background and credentials.
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ABOUT THE AAFPRS:
The American Academy of Facial Plastic and Reconstructive Surgery is the world’s largest specialty association for facial plastic surgery. It represents more than 2,500 facial plastic and reconstructive surgeons throughout the world. The AAFPRS is a National Medical Specialty Society of the American Medical Association (AMA), and holds an official seat in both the AMA House of Delegates and the American College of Surgeons board of governors. AAFPRS members are board certified surgeons whose focus is surgery of the face, head, and neck. www.aafprs.org
For more information or to connect to an AAFPRS member, please contact KELZ PR: PattyMathews@KelzPR.com or 646-450-5359