Let’s face it: Nobody wants to wear makeup in 90-degree weather. But how else can you create contoured cheekbones and lavish lips? As the weather heats up, toss the brushes and bronzers aside with confidence while ushering in minimal makeup season with dermal fillers for real cheek and lip volume, not just make-up inspired illusions.

Thanks to astute clinical observations and investigation, we know that cheeks and lips both lose volume as we age. Patients are turning to facial plastic surgeons in droves to get their cheekbones back without the makeup commitment.

According to the latest annual survey performed by the American Academy of Facial Plastic and Reconstructive Surgery  (AAFPRS), it’s one of the rising trends among nearly 50% of facial plastic surgery patients: fillers and fat for cheek enhancement and volume restoration.

  • A total of 91% of member facial plastic surgeons report using dermal fillers in 2017 to restore volume, enhance lips and fill lines and wrinkles.
  • Dermal fillers were the second most performed minimally invasive treatment by facial plastic surgeons last year.
  • Facial filler treatments were in the top 5 among all surgical and nonsurgical procedures performed in female patients in 2017.

“Whether your facial plastic surgeon recommends soft tissue fillers, fat or BOTOX®, injectables can help erase fine lines and wrinkles and also add volume to the face,” says Dr. William H. Truswell, president of the AAFPRS. “There’s minimal downtime with injectables so you can get back to your life right away and look and feel younger and more refreshed, and you may feel like you can forgo the makeup this summer.”

Whether opting for surgical or non-surgical procedures, the AAFPRS reminds consumers to select a board-certified surgeon who specializes in plastic surgery of the face, head and neck. Research providers and treatment information via trusted online sources (, review before/after images and don’t be afraid to ask tough questions about background and credentials.

Contact KELZ PR – Patty Mathews ( for more information or to be connected with a member of the AAFPRS.

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