Study Confirms Americans Want Beauty-in-an-Instant, with Shorter Recovery Time
WASHINGTON, DC, November 2007 – Board certified facial plastic surgeons are meeting Americans’ demands for quicker results and less recovery time, according to a new survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS). The annual poll of 1,336 of the organization’s member surgeons found that there was a 69% increase among women and an astonishing 91% increase among men undergoing non-surgical facial plastic surgery since 2000.
“We’re seeing that minimally invasive-type treatments that offer patients less ‘downtime’ are increasing in popularity” commented Peter A. Hilger, MD, president of the AAFPRS. “The goal is to have a nice, natural-looking outcome – you don’t want to look like you’ve had surgery. The trend toward non-invasive cosmetic procedures has allowed more Americans to get the look they want without having to turn their busy lifestyles upside down.”
KNOW BEFORE YOU GO
Dr. Hilger offered some advice for patients to consider when undergoing any type of facial plastic surgery, however. “Make sure you select a board certified surgeon who specializes in plastic surgery of the face, head and neck,” he said. “One of the most important questions a patient or parent should ask a potential surgeon is the frequency which he or she performs a given procedure. When seeking facial plastic surgery, patients should understand that a board certified facial plastic surgeon’s experience and expertise focuses on plastic surgery of the face, head and neck.”
With more and more people wanting to look younger and feel better and as interest in facial plastic surgery procedures has increased, the new AAFPRS study reveals that 86% of doctors agree that patients are more educated about facial plastic surgery than ever before. Patients are doing their homework, researching different physicians to find the best one for their personal needs. Awareness of various procedures, results and recovery time play an important role in the decision-making process. Patient education has become progressively more prominent, making a doctor’s visit comparable to a job interview.
Educating patients is becoming one of the key roles of facial plastic surgeons, and it’s having a positive effect on both doctors and patients. Now, patients feel more confident and comfortable with their choices to get facial plastic surgery because they play a larger role in the process.
MEN CONTINUE TO COMBAT THEIR AGING FACES
The number of men undergoing facial plastic surgery has risen over the last couple of years, and the AAFPRS survey suggests there’s no sign of slowing down. The surge in cosmetic surgical procedures overall since 2005 is mainly attributable to an increase in male interest in taking the initiative — a jump of 59% last year alone. In 2006, the most common procedure among male patients was microdermabrasion, followed by Botox®, hair transplants and chemical peels.
Couples undergoing “his-and-hers” cosmetic surgery together is also becoming a “hot” trend (47%).
WOMEN STILL TAKE THE LEAD
Women continue to be the most likely candidates for facial plastic surgery, with 77% of all surgical procedures and 81% of non-surgical procedures performed on women. The most common cosmetic surgical procedure undergone by women in 2006 was blepharoplasty (eye surgery), followed by rhytidectomy/rhytidoplasty (facelifts), lip augmentations, rhinoplasty (nose surgery) and ablative skin resurfacing. The most common non-surgical cosmetic procedure in 2006 performed on women was Botox®, followed by microdermabrasion, chemical peels and hyaluronic acid injections.
PROCEDURES BY ETHNICITY
This year’s AAFPRS survey results demonstrate a substantial long-term and short-term difference in ethnic groups undergoing facial plastic surgery. Compared to 1999, African Americans who underwent cosmetic surgery has increased by 77%, Hispanics increased 56% and Asian American’s increased by 60%. Asian Americans demonstrated the largest growth rate since 2005, expanding by 35% last year alone.
When compared to the other facial cosmetic procedures offered, the 2006 survey revealed that African Americans were most likely to undergo rhinoplasty (62%) as were Hispanics (53%). Asian-Americans were most likely receiving blepharoplasty (44%), while Caucasians opted almost equally between blepharoplasty and rhinoplasty (32% versus 29%).
PAST YEARS’ TRENDS
This past year has been quite an exciting year for the field of facial plastic surgery – with an average of 865 facial cosmetic surgeries performed per surgeon. Facial plastic surgery continues to grow, as new procedures, techniques and products become available and patient interest proliferates. Among the latest trends the AAFPRS physicians identified in 2006 were that patients received their plastic surgery as a gift (49%) and that more and more teens are undergoing cosmetic surgery (48%).
Sadly, survey respondents also noted that 48% of their patients who had traveled abroad for plastic surgery were returning with complications and had to have the surgery redone.
“Consumers seeking facial plastic surgery should make sure the surgeon to whom they entrust their face has documented education, training and experience performing the procedures,” said Dr. Hilger. “If their facial plastic surgeon belongs to the AAFPRS, for example, they can be assured that he or she is an experienced specialist who is up on the newest trends and procedures.”
A LOOK AHEAD
Surgeons feel that the future for facial plastic surgery is bright, both for themselves and the consumer. They predict more filler introductions into the market (96%) and feel that patient safety will continue to be a focal point in cosmetic surgery (94%). They also foresee an increase in cosmetic surgery for ethnic populations (85%). “We hope the results of this annual survey give some understanding of the untiring dedication of AAFPRS members to making the highest possible quality of facial plastic surgery available to the public,” concluded Dr. Hilger.
About the AAFPRS:
The AAFPRS is the world’s largest association of facial plastic and reconstructive surgeons with more than 2,800 members – whose cosmetic reconstructive surgery focuses on the face, head and neck. Academy fellows are Board certified and subscribe to a code of ethics. In addition, the AAFPRS provides consumers with free information and brochures and a list of qualified facial plastic surgeons in their area by visiting the AAFPRS Web site, www.aafprs.org.