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American Academy of Facial Plastic and Reconstructive Surgery Launches New Web site to Provide a Comprehensive Guide for People Considering Facial Plastic Surgery

New York, NY, January 30, 2001 – Key in the words “facial plastic surgery” on and you’ll find about 40,000 Web page matches. Sifting and sorting through the thousands of cosmetic surgery Web sites out in cyberspace, can be a tiresome and endless task. So, how do you decide what’s worth a click before going under the anesthesia?

The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) , the world’s largest association of facial plastic and reconstructive surgeons, has re-launched their organization’s Web site — — to help make understanding facial plastic surgery easier and non-intimidating for consumers. Already the new site is receiving approximately three thousand unique users a month and over one hundred thousand hits a week ; an average of more than fourteen thousand hits a day.

The site, complete with before and after photos , frequently asked questions , and a physician finder , was re-designed to assist people with not only locating a qualified facial plastic surgeon in their area, but to help potential patients learn about specific procedures with ease in the privacy of their homes. Through interactive tools and access to the Academy’s consumer newsletter , patients will be armed with credible, medical knowledge to help them through the first consultation process.

“Undergoing a facial cosmetic procedure is a major decision, and preliminary research, prior to seeing a surgeon, is highly recommended for anyone contemplating surgery,” says AAFPRS President Dr. Russell Kridel. “That’s why we are thrilled that we now have the ability to offer our patients a comprehensive, interactive experience that will provide them with accurate and up-to-date information to assist them in making a decision that’s right for them.”

The AAFPRS site offers a variety of tools and information that enables visitors to quickly find the answers to their questions and concerns. Highlights include:

  • Physician Finder ( One of the most popular features, this searchable directory helps users locate a facial plastic surgeon nearest them. Search by state, zip code or doctor’s name.
  • Virtual Exam Room ( Wondering what “blepharoplasty” is? The interactive “face” feature is like a facial plastic surgery show-and-tell. Glide your mouse over the list of common facial plastic surgery procedures that are on the right side of the screen, and the area on the interactive face that matches the procedure you selected will be highlighted. (For example, move your mouse onto the term blepharoplasty and the eyes on the face will be circled.) Then go ahead and double-click on the procedure name for more in-depth information on the procedure.
  • FAQ’s ( Confused about what board certification means? This section provides answers to the most frequently asked questions regarding facial plastic surgery.
  • Before and After ( View pre-op and post-op photos, and see the results of actual patients who have undergone procedures such as rhinoplasty, face lift surgery, blepharoplasty, otoplasty and more.

In addition, the AAFPRS site is also designed as a resource for media and physicians. The site includes a pressroom featuring press releases, statistics, video clips of actual procedures and information on the Academy’s humanitarian programs and upcoming medical meetings. It also provides additional information useful to physicians, such as details for membership and awards and grants.