Looking Your Best For Valentine’s Day – And Every Day

American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) Annual Member Survey Reveals Giving Facial Plastic Surgery as a Gift and Couples Having Facial Plastic Surgery Together Continue to be Among Trends

Alexandria, VA, February 13, 2012 – Fine dining, chocolates, jewelry and other heartfelt gifts are the most common ways for couples to celebrate Valentine’s Day. But this year, facelifts and Botox just might join the list.

New survey results released by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) showed that approximately 14 percent of physicians reported seeing a trend of facial plastic surgery given as a gift and 13 percent reported more couples undergoing facial plastic surgery together. 63 percent of procedures performed by Academy surgeons in 2011 were cosmetic versus reconstructive procedures and women continued to outrank men for both surgical and non-surgical procedures, except hair transplants. Full results to the survey can be found on the AAFPRS website.

The survey also found women under the age of 35 opted for less invasive procedures, but the numbers for certain procedures decreased from the previous year. The most common non-surgical procedures for women under the age of 35 were Botox (a type of neuromodulator) injections (64 percent, down one percent from 65 percent in 2010), hyaluronic acid injections (55 percent), chemical peels (24 percent) and microdermabrasion (15 percent).

Women between the ages of 35 and 60 most commonly underwent blepharoplasty, Botox (a type of neuromodulator), brow lifts, facelifts, filler injections and chemical peels. The average number of those procedures, however, decreased between 1 to 8 percent from 2010. Chemical peels decreased 8 percent while facelifts and browlifts both decreased 6 percent since last year.

For men struck by Cupid’s arrow, non-invasive cosmetic procedures could be the perfect gift for their special someone, or for couples.

“Valentine’s Day is a great time to consider non-surgical procedures such as facial fillers or neuromodulator injections,” said Tom D. Wang, M.D., President of the AAFPRS. “The recovery time for such procedures is between 2 to 5 days and the results are fairly immediate.”

Rhinoplasty continued to be the most common surgical procedure performed on both women and men under the age of 35. The most common non-surgical procedures last year were Botox and hyaluronic acid injections, while the number of poly-l-lactic acid injections and fat injections increased slightly. Rhinoplasties, ablative skin resurfacings, blepharoplasties and facelifts topped the list of surgeries.

The survey also found more patients sought out social networking sites, rather than friends, for advice and information on facial plastic surgery before choosing a procedure. Academy surgeons found 42 percent of patients receive most of their information about facial plastic surgery from social media, an increase from 29 percent in 2010. At the same time, the percentage of patients who obtain information on facial plastic surgery from friends dipped to 48 percent, down from 63 percent in 2010.

While more patients appear to be gleaning information on facial plastic surgery from social media, only 14 percent of surgeons in 2011 saw an increase in requests for “celebrity procedures” and features, such as Angelina Jolie’s lips.

Find the Right Surgeon
The AAFPRS reminds patients and professionals that when considering a facial procedure to first seek surgeons who are qualified, trained and experienced in performing those procedures and ensure that patients trust their face to a facial plastic surgeon. The AAFPRS web site offers a searchable member directory, which can help you find an AAFPRS facial plastic surgeon near you. For more information, visit www.facemd.org.

About the AAFPRS
The American Academy of Facial Plastic and Reconstructive Surgery is the world’s largest specialty association for facial plastic surgery.  It represents more than 2,700 facial plastic and reconstructive surgeons throughout the world. The AAFPRS is a National Medical Specialty Society of the American Medical Association (AMA), and holds an official seat in both the AMA House of Delegates and the American College of Surgeons board of governors. AAFPRS members are board certified surgeons whose focus is surgery of the face, head, and neck. AAFPRS members subscribe to a code of ethics. In addition, the AAFPRS provides consumers with free information and brochures and a list of qualified facial plastic surgeons in any area by visiting the AAFPRS web site, www.facemd.org.