Study Reveals Extreme Bridal Beauty on the Rise

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Patty Mathews

Melissa Kelz PR

(646) 450 5359

Pressure placed on Brides to Look Picture-Perfect for Wedding

WASHINGTON, DC, April 15, 2013 – There’s always been a lot of pressure placed on brides to look picture-perfect on the big day, but a recent study by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), suggests that bridal beauty prep is evolving far beyond the traditional hair, nails and diet routine to more cosmetic tweaks.

As reported by AAFPRS members, weddings are the number one special event cited by women as a deciding factor in undergoing an aesthetic procedure. Temporary fillers and injectables are favorites for big events, with the most popular areas for injections being the forehead (42%), cheek (35%) and lips (18%).

The most requested pre-wedding non surgical fixes in 2012 were:

  • BOTOX (88%)
  • Hyaluronic Acid (75%) – Think plump lips, high cheek bones, etc.
  • Chemical Peels (25%) – Delivers radiant skin, rids the face of sun damage, fine lines and wrinkles

The most requested pre-wedding surgical procedures in 2012 were:

  • Rhinoplasty (50%)
  • Blepharoplasty (48%) – Eye lifts
  • Facelift (42%)

“Our members noted a 28% increase in cosmetic surgery and facial injectables in those under the age of 25 last year, indicating that the face of plastic surgery continues to get younger,” said Robert M. Kellman, MD, President of the American Academy of Facial Plastic and Reconstructive Surgery. “Advances in techniques, reduced recovery times and a growing number of non-invasive anti-aging options make plastic surgery more and more appealing to first-time brides looking for a quick fix prior to their big day.”
Please contact Sheila Arway ( – 917.664.9823) to be connected with Dr. Kellman or one of our other AAFPRS members.