It’s not only advances in surgical techniques and aesthetic technologies that are changing the way we age. Beyond less invasive methods and the constant development of new devices hitting the market, the Internet is also having a growing impact on the facial plastic surgery industry.
According to a recent survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), 60% of patients considering aesthetic tweaks now get their information about plastic surgery online. That means that the world wide web now beats out word of mouth and referrals from friends and magazines for surgical and non-surgical enhancement guidance.
Further bolstering the Internet’s role in the decision to opt for aesthetic improvement, the study also uncovered that 1 in 3 AAFPRS members saw an increase in requests for procedures due to patients being more self aware of looks in social media. Thanks to Facebook, Instagram and the skyrocketing popularity of SELFIES, more people than ever seem fixated by perceived “flaws.”
Online discounts from sites like Living Social and Groupon can heighten temptation, appealing to consumers’ desire for a deal. However, AAFPRS members warn not to get swayed by drastic price slashes. While 71% of patients surveyed state cost as a major deciding factor when choosing a surgeon/practice, 96% of AAFPRS surgeons urge them to exercise caution before blindly clicking “BUY.”
“The increasing influence and accessibility of the Internet and its vast network of information is changing the way prospective patients approach plastic surgery,” says StephenS. Park, MD, FACS, president of the AAFPRS. “It’s wonderful that consumers are taking the time to utilize these resources to educate themselves, but make sure information comes from a credible source.”
Contact KELZ PR – Sheila Arway (firstname.lastname@example.org – 917.664.9823) to be connected with Dr. Park or another AAFPRS member.