WASHINGTON, DC, – January 22, 2015 – With the New Year comes a new set of aesthetic trends. The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) is pleased to announce the findings of its annual survey, which explore the top trends in facial plastic surgery. The survey collects data from a select group of the organization’s 2,500 members to reveal the most-wanted procedures of 2014 and gives the inside scoop on what treatments are predicted to dominate the coming year.
“We expect the interest in cosmetic procedures – both surgical and non-surgical — to continue to climb in 2015 due to the improving economy, increased consumer awareness and a growing comfort level with the safety of cosmetic treatments,” says Dr. Stephen S. Park, President of the AAFPRS.
Here’s what else we can anticipate in facial plastic surgery in 2015:
MINIMALLY INVASIVE PROCEDURES DOMINATE
According to the AAFPRS member survey, maintenance procedures with little downtime still reign supreme, with four out of five of all procedures performed in 2014 being minimally invasive. Of these, BOTOX® made up approximately half of all minimally invasive procedures performed, followed by hyaluronic acid fillers including Juvederm, Restylane and Belotero.
Piggybacking off this trend, 71 percent of surgeons surveyed saw a rise in combined non-surgical procedures in the same patient to stave off the hands of time without going under the knife. Commonly combined procedures include BOTOX®, fillers, lasers and light-based devices, with or without cosmetic surgical procedures.
FEATURE FOCUS: EYES, CHEEKS & HAIR
Eyes and cheeks are key areas of anti-aging focus for men and women. Seventy-four percent of AAFPRS members reported requests for eyelid procedures like blepharoplasty, fillers and laser resurfacing to look less tired, while 63 percent reported people asking to get their cheekbones back with fillers and fat for cheek enhancement and volume restoration.
The number of patients requesting hair transplants is on the radar as an up and coming trend for 14 percent of surgeons, including requests for brow and eyelash restoration.
Remaining competitive in the workforce is an important driver in the decision to have surgery, sited as a factor by 58 percent of surgeons. People are also seeking cosmetic procedures due to dissatisfaction with their profile (nose, chin, neck) and because of a desire to look better in selfies, Instagram and other social media platforms.
TRUST YOUR FACE TO A FACIAL PLASTIC SURGEON
The survey finds that patients are most concerned about results (69 percent) followed at quite a distance by cost (14) and recovery time (14).
The AAFPRS urges consumers to select a board-certified surgeon that specializes in plastic surgery of the face, head and neck. Choosing a surgeon based on price rather than qualifications can have catastrophic results. Research surgeons and procedural information via trusted online sources (www.aafprs.org). Review before/after options and don’t be afraid to ask tough questions.
“Think of finding the right surgeon as a job interview,” says Dr. Park. “Come prepared with a list of questions that will help you determine his/her qualifications, training and experience in performing those specific procedures. A key question to ask your potential surgeon is how many times he or she performs a given procedure and how they intend to achieve the desired result.”
ABOUT THE AAFPRS:
The American Academy of Facial Plastic and Reconstructive Surgery is the world’s largest specialty association for facial plastic surgery. It represents more than 2,500 facial plastic and reconstructive surgeons throughout the world. The AAFPRS is a National Medical Specialty Society of the American Medical Association (AMA), and holds an official seat in both the AMA House of Delegates and the American College of Surgeons board of governors. AAFPRS members are board certified surgeons whose focus is surgery of the face, head, and neck. www.aafprs.org
For more information, or to schedule an interview with an AAFPRS spokesperson, please contact KELZ PR at 646-450-5359 // Patty – firstname.lastname@example.org or Melissa – email@example.com
BOTOX® Cosmetic is a registered trademark owned by Allergan, Inc.
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