IN THIS ISSUE
Are you feeling the pressure to look younger? You’re not alone
Whether you are trying to keep your job, get a job, or just avoid aging like your parents, we all feel the demand to look our best. Several recent studies show that both men and women are concerned about their appearance and willing to take action to improve it.
An interesting survey of 10,000 people by Saga magazine revealed that people over 50 are more cognizant regarding their aging appearance, with 62 percent believing they are more likely to be judged on their appearance than previous generations. Cosmetic surgery has nearly doubled when compared to a generation ago. And men are now 14 times more likely to use anti-wrinkle cream, with 10 percent currently using some sort of age-defying serum.
The Heat Group surveyed 500 female employees and found that onefifth of working women state they would consider cosmetic surgery to further their career. Approximately 30 percent reported discrimination at work based on their looks. And 40 percent affirmed that they knew of a co-worker who had been hired or promoted due to physical attractiveness rather than job performance.
According to facial plastic surgeons surveyed by the American Academy of Facial Plastic and Reconstructive Surgery, the latest trends in 2009 were people requesting cosmetic surgery to remain competitive in the workplace (80 percent agree), patients being more educated about plastic surgery (77 percent), and more use of non-surgical procedures to delay surgical procedures (72 percent).
The most common non-surgical procedure for both men and women was Botox. Overall, these non-surgical procedures increased by 79 percent in 2009 compared to 2008 data. The economy most likely influenced the growing trend of consumers having less-costly, less invasive procedures. Also, there is a shorter recovery time, which often means more immediate results and a return to work the following day. Typical improvements include reducing frown lines (Botox), softening deep wrinkles (filler injections), and smoothing skin (laser resurfacing, chemical peel, or microdermabrasion).
The most common surgical procedure for women was the facelift; rhinoplasty was the most popular procedure for men. Surgical cosmetic procedures increased by 13 percent and reconstructive procedures also increased by 31 percent in 2009.
Obviously, you are not alone. Acceptance, accessibility, and affordability have played a role in the pressure to look younger. Today, it is more acceptable to fight against the aging process. Noninvasive treatment options have made taking action more affordable and accessible to a wider population. For more information, schedule a consultation appointment with your facial plastic surgeon.