Once limited to beard oils and barbershop banter, male grooming has officially entered the operating room. According to newly released 2025 survey data from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), 95 percent of facial plastic surgeons treated male patients last year—up from 92 percent in 2024, making men one of the fastest-growing demographics seeking facial cosmetic procedures.
“Advancements in technology have made facial plastic surgery more precise, less invasive, and far more natural-looking,” says AAFPRS president and Houston-based facial plastic surgeon Anthony Brissett, MD. “And when our male patients see they can enhance their appearance without obvious signs of surgery or long downtime, they feel much more comfortable taking that first step.”
Facial plastic surgeons saw overall a 19 percent increase in facial procedures in 2025, with men increasingly favoring natural-looking, thoughtfully planned approaches, including earlier interventions. According to the 2025 statistics, rhinoplasty is the top surgical procedure for men, followed by blepharoplasty, which 77 percent of surgeons identify as the second most popular surgery, with facelifts, revisions, forehead lifts, and hair transplants close behind. Neurotoxins, fillers, and skin treatments remain the most requested non-surgical options.
“We’re seeing men move away from stigma and toward self-investment,” observes Dr. Brissett. “For many, facial plastic surgery has become a form of personal and professional maintenance — helping them look rested, healthy, and confident without obvious signs of treatment.”
Hair restoration stands out as the only procedure where men still significantly outnumber women, with surgeons performing twice as many hair restoration treatments in 2025 compared to 2024. However, that gap is narrowing: the percentage of surgeons reporting hair transplantation as “mostly male” has dropped from 50 percent in 2019 to 33 percent today, reflecting broader adoption across genders.
“The modern male patient isn’t trying to look different, he’s trying to look like himself, just more refreshed, energized, and confident,” adds Dr. Brissett.